Looking for a great advertising niche? YGR might be the perfect place.

As you know, Fort Collins is one of the premier cycling communities in the nation and is considered to have one the most active grassroots racing scenes in the country. YGR has become an integral part of that scene. The site started out as a public service in 2008 and is now my full-time job and passion. The site is updated daily with fresh, local cycling information.  Over a decade after its inception, YGR has established itself as the primary source of information for Northern Colorado cyclists and has a massive, intelligent, affluent, loyal, and enthusiastic following.

The vast majority of  YGR advertisers have had such great success that they have been renewing their ads for five or more years and several have been on YGR since day one. Names like The Rio, New Belgium, 1st City Mortgage, VeloFix, State Farm, Keller Williams and Spex Optical have continuously renewed ad space year after year.  Doctor Matthew Skrdla with Spex Optical attributed YGR with 52 referrals in one year alone.

As I mentioned, and as I’m sure you know, cyclists are a very loyal demographic.  When they see a business specifically catering to them and supporting the local scene, they will definitely choose that business over the competition. In a recent online poll performed by Grant Vanhoose for YGR, 94% of respondents said they were more likely to buy product(s) from a company that sponsors cycling in some form. In a sea of realtors, Mike Weber has carved out a very successful niche by catering to cyclists. The same can be said for Doctor Matthew Skrdla at Spex Optical and Ronny Bush with State Farm. All three have been advertising on YGR for years and would be happy to discuss the benefits with you.

Here is a quick list of contributions YGR and I make to the cycling community aside from just covering the news and events.

  • Worked with Bike Fort Collins, the Scott Ellis Memorial Fund, the Colorado Department of Transportation, Larimer County and the City of Fort Collins to update regulatory signage from ‘Share the Road Share the Rules’ to ‘3 Feet to Pass’, ‘Bikes May Use Full Lane’. By the end of 2022, over 80 of these signs will be installed across Larimer County. 
  • I’m also currently working with Overland Mountain Bike and other local businesses and organizations to help spread the word about and our concerns about the upcoming Horsetooth Mountain Park Master Plan update.
  • Worked with Bike Fort Collins, Wish for Wheels and Velofix to provide 300 bikes and helmets to 2nd graders in need in Fort Collins in 2021. Over 500 between 2020 and 2021. 
  • Created a searchable database of over 120 Northern Colorado businesses owned by local cyclists to support during the pandemic. 
  • Worked with the city of Fort Collins to develop a cyclocross skills park at Rossborough Park. The pilot program was successful and the course is now seasonally permanent. 
  • Founding member of the USA Pro Cycling Challenge Stage 6 local organizing committee.
  • Founding member of the US Grand Prix of Cyclocross New Belgium Cup local organizing committee.
  • 2013 USA Pro Challenge Stage 6 Volunteer Coordinator. (Won’t do that again)
  • Advocate for safe cycling in Northern Colorado- Working closely with other community members and leaders in efforts to make Northern Colorado a safer place to ride.
  • YGR is the marketing platform for New Belgium Short Track, City Streets Crits, and New Belgium Cyclocross. I help spread the word about those events and house flyers, photos, general information and results.
  • YGR houses the all-inclusive Northern Colorado cycling calendar (races, rides, events).
  • Race director for 3 different midweek grassroots time trials series.
  • Ride organizer for the FREE Crazy Joe Cross series.
  • Event organizer for the FREE RioSwap bike swap.
  • Event organizer for numerous free cyclocross, time trial, MTB, criterium clinics and other cycling related seminars.
  • I also administer the Wounded Rider Program, a 501c3 nonprofit to help local cyclists that have been injured while racing/training.
  • First City Cycling Team manager. A 100 member race team that contributes heavily to the local scene. Most notably we promote the Cross of the North cyclocross weekend.
  • Administrator of the YGR Facebook Forum a community cycling forum for Northern Colorado 1100 members… 

If you’d like more information on rates and packages please contact Dan Porter.