Dynamic Lures

Dynamic Lures came to me to improve their brand image and create new product photography of their complete line. I created a lighting setup that highlighted the lure’s metallic sparkle while still keeping the overall color and presentation as accurate as possible. The initial full shoot took place with over 30 lures and continues as Dynamic adds new product to their line. The intensive retouching process removed all of the lure’s superficial manufacturing inconsistencies that were only visible at such high resolutions up close. I also paid special attention to make sure the lure’s position, size, and hook placements were consistent across each series. Color was also fine tuned to better match production versions of some of the lures that were shot originally as preproduction samples.

After having shot all of Dynamic Lure’s products on a white background for their catalog and website, we progressed to an outdoor shoot. The client wanted something different than what other lure manufacturers were doing, but still relevant for advertising usage. I used a variety of different river and lake scenes that the lures were placed into. Using strobe lighting proved difficult due to the cramped and difficult nature of working close to the ground and against a body of water. Several of the shots use only softened sunlight.