American Classic: MTB Tire Videos

American Classic is breathing new life into the brand with a series of product launches including four new mountain bike tires: a front-specific enduro tire, a rear-specific enduro tire, a trail tire, and a “downcountry” XC tire. To support this launch, I created a video for each tire, along with a supporting set of still photos. The videos were published on American Classic’s YouTube channel, as well as being featured on each tire’s product page on their website, and smaller sections of video were created for social media usage.